As consumers become more aware of what is going into their bodies, they’ll start to notice specifics about their beauty products as well, according to Nica Lewis, director of Mintel Beauty Innovation in Chicago.

Beauty in 2010 will be a combination of old and new trends, the market research firm claims. Here are Mintel’s top beauty predictions for this year.

What isn’t mentioned is cutting edge age related gene clusters and new technology to modulate the expression of how pigmentation, hydration, elasticity, and the free radicals that supplements alone can’t handle.


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