Nutrition News, Home of the "Is It Healthy?" Game

The natural food and products industry is threatening to undermine the organic movement by flooding the marketplace with conventional products greenwashed with “natural” labeling. “Natural,” in the overwhelming majority of cases, translates to “conventional-with-a-green-veneer.” Natural products are routinely produced using pesticides, chemical fertilizer, hormones, genetic engineering, and sewage sludge. “Natural”,”all-natural,” and “sustainable,” products in most cases are neither backed up by rules and regulations, nor a Third Party certifier. These are label claims that are neither policed nor monitored. For an evaluation of eco-labels see the Consumers Union Eco-Label [...]