It looks like Whole Foods has realized that tapping into the Relevance Ultimatum is a mega opportunity. That’s especially true in where the impact of “food as health” is concerned.
Especially in light of the fact that so many of us have too little of either.
the AP. “One is food as health and the other one is food as indulgence. Those have battled, you might say, for the soul of Whole Foods.”Getting reacquainted with food, and understanding all that it is and all that it isn’t, will lead to expanded markets, more demand for high valued, more relevant food purchases.
The more of us who get turned on to the impact Real Food has when playing the “Is It Healthy?” Game, the more opportunities our markets and food quality will expand. Whole Foods has proven that. Every grocery chain in the country is trying to figure out how to reach consumers with a “health” message while still selling a lot of food like products.
There are way too many folks whose grocery choices are limited to convenience stores. I’m looking forward to the day when most of them have transformed their inventory and are stocking more sku’s of the Whole Foods “food as health” type. That sounds a lot like a health care to me.
