If you are not monitoring your customer centric policies,practices and procedures, you run the risk of missing valuable feedback that can add profit to your business for almost no cost or effort.
Just imagine what leverage you’re giving up by not asking your customers what they love about shopping in your store.
Natural Foods Merchandiser has given us a list of The Top 10 Reasons To Shop Your Competition. You might want to schedule a recon mission on a regular basis. It will prove invaluable to increasing your capacity for profit.
Any of the numbers that show up on your balance sheet have a customer behavior associated with it. If you’re not measuring for those behaviors,you might as well be flying a plane without instruments. You’ll still be able to fly,but only in clear weather and with restrictions.
Running a natural products business isn’t a clear skies only affair. Circumstances make things cloudy and uncertain. If you don’t know what to measure for,you don’t want to take off.