My apologies for the tardy response to your question. I don’t know if I would describe the work load as massive, although there are so many pieces and considerations it sometimes does seem like a massive amount of work. The writing part, the content is crucial. If you research your niche and publish relevant content, you will find your tribe and they will support you.

Do you have any technical skills? If not, you’ll want to get familiar with Elance. You’ll find there is someone somewhere in the world who will do the jobs you’ll need to have done for your website (assuming you won’t be doing them yourself).

I have one resource I’d love to share with you. It’s by Jack Humphrey and it’s called the Authority Black Book. This is by far the best starting point for anyone considering going into the blogging world. You will quickly learn the in’s and outs of what it takes to be relevant and found by your audience. Here’s a link. http://www.fridaytrafficreport.com/authority-black-bookget-more-trafficget-the-book/

What are you interested in writing about? Let me know how things work out.