With new leadership at the FDA, we may finally see the enforcement of laws protecting consumers against fraudulent supplement marketers. . . . → Read More: Natual Products Association Endorses Harkin-Hatch Bill
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Public Relations A colleague forwarded an interesting story by Jeff Bullas on how public relations has changed and how your business can benefit. A survey of 1,900 business technology marketers byMarketingSherpa rated the optimized press release the most effective emerging market channel. Tad Clarke, Editorial Director of MarketingSherpa, has called the service SEO-PR has . . . → Read More: The 10 New Rules of PR P R E S S R E L E A S E For Immediate Release May 21, 2010 Contact: Sandra Jackson. (202) 223-0101 ext. 104 SJackson@NPAInfo.org NATURAL PRODUCTS ASSOCIATION AGAIN URGING CONGRESSIONAL OPPOSITION TO EXPANDED FTC AUTHORITY Association calls for action as legislation moves to critical stage. WASHINGTON, DC – (May 21) On May 20, . . . → Read More: NPA Urging Congressional Opposition To Expanded FTC Authority Article marketing for natural product retailers is a powerful strategy to position your store as a trusted resource in your community. . . . → Read More: How To Submit Articles For Your Business According to DM News, 38% of both business to business and business to consumer marketers say upselling or cross selling it their top marketing goal. Among the others: Better Leverage New Channels – 29% (b to b) and 31% (b to c) respectively Increase contact database – 41% and 37% Speed up the sales . . . → Read More: Top Marketing Goals This Year If you are not monitoring your customer centric policies, practices and procedures, you run the risk of missing valuable feedback that can add profit to your business for almost no cost or effort. . . . → Read More: Top 10 Reasons To Shop Your Competition Never underestimate the power of a good story. The results are often unpredictable, unexpected and non linear. Yet there’s no limit to the ways we become touched, moved or inspired by them. Using stories are one of the most powerful ways to grow your business. . . . → Read More: Cashing In By Telling A Good Story As nutritional supplements become even more available, brick and mortar retailers would do well to protect their investment by getting organized. Losing retailers in the West is a shocking development and a red flag for an industry up against the war chests of big pharma and the medical establishment. . . . → Read More: Retailer Apathy Contributes To NPA Regional Closures The Nutrition News Sales Multiplier Program is designed for maximum leverage and profit. Each rack holds up to 36 sales generating topics. This is what your customers are looking for. It’s the educational information they rely on you for. It builds trust and loyalty. Encouraging them to take Nutrition News home to share with their friends, neighbors and associates is one very easy way for you to grow your natural products business. . . . → Read More: Nutrition News Display Rack Sales Multiplier Program There are way too many folks whose grocery choices are limited to convenience stores. I’m looking forward to the day when most of them have transformed their inventory and are stocking more sku’s of the Whole Foods “food as health” type. That sounds a lot like a health care to me. . . . → Read More: Whole Foods To Return To Health Food Roots |
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