The Greatest Supermarket Opening Ever

I don’t know if it’s the greatest,but I can’t help thinking that the grocery workers in Southern California are soon to be doing their dance moves in front of their store and using a picket sign for a prop.

Grocery stores would do well to model Mother’s Market &Kitchen as far as delivering . . . →Read More:The Greatest Supermarket Opening Ever

Bill Proposed Making Supplements Eligible For HSA Reimbursment

NPA Endorses Hatch-Paulsen Bill Expanding HSA and FSA Coverage to Dietary Supplements NPA Members and the Industry Asked to Contact Capitol Hill to Express Their Support Washington,DC – Statement from Natural Products Association (NPA) Executive Director and CEO John Gay about the “Family and Retirement Health Investment Act of 2011,” recently introduced in the . . . →Read More:Bill Proposed Making Supplements Eligible For HSA Reimbursment

Clark’s Nutrition Centers:Staying Fit,Staying Successful

Great feature!. Offering healthy products,customer education and great personal service is a proven formula for success. I’d say three generations validates the profit in playing the “Is It Healthy?”game with growing numbers of healthy and happy customers. . . . →Read More:Clark’s Nutrition Centers:Staying Fit,Staying Successful

U.S. Food Companies Caught Faking Blueberries With Artificial Colors

Big-name food companies that offer blueberry cereals,muffins,pastries and bars have been caught “faking”the blueberries by creating them out of artificial colors,partially-hydrogenated oils and high fructose corn syrup (HFCS). . . . →Read More:U.S. Food Companies Caught Faking Blueberries With Artificial Colors

Private Label Quality Reputation Causes Consumers To Change Buying Habits

The private label market has enjoyed sales growth in recent years that isn’t likely to decrease in the near future. Private label companies continue to introduce better-for-you products and more attractive packaging,all while being easier on consumers’ pockets. . . . →Read More:Private Label Quality Reputation Causes Consumers To Change Buying Habits

“Change the Food,Change The Consumer Or Change The Food To Change The Consumer?”

Consumers are making the connection between health and food. This shows up in shifting purchasing habits and powerful emotional benefits attached to enjoying food. . . . →Read More:“Change the Food,Change The Consumer Or Change The Food To Change The Consumer?”

Customer Experience Is Your Brand

Understanding how the next generation consumes information is a key consideration in how they perceive the value of their experience with your brand or business. . . . →Read More:Customer Experience Is Your Brand

Big Potential For In-Store Mobile Marketing

Giving shoppers the info they want,right when they’re most predisposed to buy —in your store,takes customer service and education to a whole new level. . . . →Read More:Big Potential For In-Store Mobile Marketing

Natual Products Association Endorses Harkin-Hatch Bill

With new leadership at the FDA,we may finally see the enforcement of laws protecting consumers against fraudulent supplement marketers. . . . →Read More:Natual Products Association Endorses Harkin-Hatch Bill

The 10 New Rules of PR

Public Relations

A colleague forwarded an interesting story by Jeff Bullas on how public relations has changed and how your business can benefit.

A survey of 1,900 business technology marketers byMarketingSherpa rated the optimized press release the most effective emerging market channel. Tad Clarke,Editorial Director of MarketingSherpa,has called the service SEO-PR has . . . →Read More:The 10 New Rules of PR

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