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Sushi Anyone? At the 2010 International Food Technology conference in Chicago, attendees learned how Costco is running its food safety programs and how the federal government plans to make the nation’s food supply safer. Read more from the Natural Food Merchandiser. While there is ample room for enhanced food and consumer product safety, beware of good intentions. Policy . . . → Read More: Food Safety Impacts On Industry and Consumers Consumers are making the connection between health and food. This shows up in shifting purchasing habits and powerful emotional benefits attached to enjoying food. . . . → Read More: “Change the Food, Change The Consumer Or Change The Food To Change The Consumer?” Understanding how the next generation consumes information is a key consideration in how they perceive the value of their experience with your brand or business. . . . → Read More: Customer Experience Is Your Brand Giving shoppers the info they want, right when they’re most predisposed to buy — in your store, takes customer service and education to a whole new level. . . . → Read More: Big Potential For In-Store Mobile Marketing With new leadership at the FDA, we may finally see the enforcement of laws protecting consumers against fraudulent supplement marketers. Public Relations A colleague forwarded an interesting story by Jeff Bullas on how public relations has changed and how your business can benefit. A survey of 1,900 business technology marketers byMarketingSherpa rated the optimized press release the most effective emerging market channel. Tad Clarke, Editorial Director of MarketingSherpa, has called the service SEO-PR has pioneered “the tactic known . . . → Read More: The 10 New Rules of PR P R E S S R E L E A S E For Immediate Release May 21, 2010 (202) 223-0101 ext. 104 SJackson@NPAInfo.org NATURAL PRODUCTS ASSOCIATION AGAIN URGING CONGRESSIONAL OPPOSITION WASHINGTON, DC – (May 21) On May 20, the Financial Services Reform Bill (H.R. . . . → Read More: NPA Urging Congressional Opposition To Expanded FTC Authority Article marketing for natural product retailers is a powerful strategy to position your store as a trusted resource in your community. . . . → Read More: How To Submit Articles For Your Business According to DM News, 38% of both business to business and business to consumer marketers say upselling or cross selling it their top marketing goal. Among the others: Better Leverage New Channels – 29% (b to b) and 31% (b to c) respectively If you are not monitoring your customer centric policies, practices and procedures, you run the risk of missing valuable feedback that can add profit to your business for almost no cost or effort. . . . → Read More: Top 10 Reasons To Shop Your Competition |
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