Multivitamin Health Insurance Growing
U.S. consumers spent more in January than expected, the fourth consecutive month of increases. And consultants say that’s continued good news for the naturals industry. Read more from Natural Foods Merchandiser.
Nutrition Retailing News
Playing The "Is It Healthy?" Game In Your Natural Products Business
Nutrition News Display Rack Sales Multiplier Program
Our Sales Multiplier Program is designed for maximum leverage and profit. Each rack holds up to 36 Nutrition News sales generating topics. This is what your customers are looking for. It’s the educational information they rely on you for. Encouraging them to take Nutrition News home to share with their friends, neighbors and associates is one very easy way for you to grow your business.
Whole Foods To Return To Health Food Roots
It looks like Whole Foods has realized that tapping into the Relevance Ultimatum is a mega opportunity. That’s especially true in where the impact of “food as health” is concerned.
Especially in light of the fact that so many of us have too little of either.
the AP. “One is food as health and the other one is food as indulgence. Those have battled, you might say, for the soul of Whole Foods.”Getting reacquainted with food, and understanding all that it is and all that it isn’t, will lead to expanded markets, more demand for high valued, more relevant food purchases.
The more of us who get turned on to the impact Real Food has when playing the “Is It Healthy?” Game, the more opportunities our markets and food quality will expand. Whole Foods has proven that. Every grocery chain in the country is trying to figure out how to reach consumers with a “health” message while still selling a lot of food like products.
There are way too many folks whose grocery choices are limited to convenience stores. I’m looking forward to the day when most of them have transformed their inventory and are stocking more sku’s of the Whole Foods “food as health” type. That sounds a lot like a health care to me.
Net Rises On Improving Sales At Whole Foods
Whole Foods fourth-quarter earnings soared as revenue climbed and unusual items took less of a bite, but its forecast for the new fiscal year disappointed investors.
Patient Care, Not Tech Will Drive Health Care
National health IT coordinator Dr. David Blumenthal dropped a big hint about upcoming criteria for giving out e-health records grants. He advised healthcare IT managers to focus on “goals of care” rather than technology. Read more in a story by Mitch Wagner in Information Week.
Don’t Forget Matures In Email, Ecommerce Marketing
Although younger generations are generally thought to be more tech-savvy and therefore better targets for online marketing this study shows that Mature consumers (age 65+) are very likely to be sending/answering email and shopping online – nearly as likely as younger consumers.
Read more by Kristina Knight at Biz.com.
5 Key Questions Every Natural Product Retailer Should Ask
I was interviewing Elaine Starling of Starling Media Services when the question of “relevance” came up. In business as in life, there are three areas in operation that give us an arena for self expression. There’s Relevance, there are Relationships, and there are Results.
When you stop to think about it, relevance is the current that gives power to our relationships and our results. For example, you may know a lot of different people, but not all of them are relevant to your life. So there has to be a connection made at some level where at the very least, there’s some agreement about what’s relevant.
For natural product retailers, relevance and results come from nurturing and developing relationships. Playing the “Is It Healthy?” Game is fundamental to predictable profits. The “Is It Healthy?” Game brings relevance, relationships and results together.
Step one: Get Related. Don’t start by asking your shoppers a bunch of questions. Instead, get related. Thank them for coming in to the store today. Then tell them you want to leave no doubt about your commitment to . . . Customer Benefit, their optimal health, vitality, energy, joy to be alive, satisfaction, protection, advantage, opportunity, future result.
Reiterate Your values, commitments and aspirations for health in the community. Then it’s time for . . .
Step two: Ask These 5 Key Questions:
1. How did you hear about us? (Relates to the lore of your store)
2. What brought you in to the store today? (What’s the story?)
3. What do you like most about shopping at _________? (Values, Relevance)*
4. Have you ever told a friend or neighbor about us? (Passion Brand Promoter)
5. May we give you a Free Subscription to Nutrition News? (Relevance, Relationships, Results driver).
Train all of your employees to ask the 5 questions above. The result will be new opportunities to grow your business faster and smarter. That will result in having more fun than ever before. *
See the results of asking question #3 on Youtube.
What Do You Love About Shopping Here?
Take a look at what happened when one savvy retailer decided to ask this one simple question.
Top 5 Tips On Selling Antioxidants
Good advice. Knowing why you have a particular product on the shelf seems obvious. Your staff knowing why is even better. In an expanding universe of science, content and possibility, it takes something to stay current. It has an impact on how well you’re able to deliver the highest value customer experience.
Nanoparticles: Do They Belong In Natural Products?
After reading the comments, I learned something about “soft” and “hard” nano particles.
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