The ‘good food’ movement transforms food labeling
What do we mean by the Good Food Movement? “The Food Movement. In a nutshell, encompasses the many people across America who have become passionately engaged with how their food is made and where it comes from”. Steve Armstrong | Oct 01, 2018
The reason we’re having this conversation is because like the terms ‘natural’ and ‘healthy, ‘good food’ and ‘clean labels’ mean different things to different people. It truly is a case of the value being in the eye of the beholder. ‘
The nutritional profile isn’t enough anymore. Consumers want to know everything about the supply chain – environmental stewardship, ethical labor practices, carbon footprint how a product is made. That’s what I call a rabid tribe.
Food manufacturers and regulatory agencies find this approach chaotic, That’s because they don’t really have any guidelines for translating consumer expectations about a food product onto its corresponding label,
That’s why there’s talk about a new “Process Label” As food production and consumption has become more complex, consumers have driven demand for food certifications. We have organic, GMO Free, Gluten Free, Cruelty Free and the list of 626 types of food certification labels goes on. You don’t need a scorecard, you need an app.
Consumers may not always know what’s in their best interest when it comes to convenience eating, but there are certainly enough of them to make traditional food brands like Campbell’s crumble and reorganize.
They and other processed food giants are finding it increasingly difficult to source new supply chains or retool processes to match the speed and depth of consumer self and planetary interests.
Steve Armstrong takes us on a deep dive into the morass of complexities confronting producers, regulators and consumers. Caveat Emptor!
69% Of Consumers Want Transparency
The vast majority of consumers (69%) said it is extremely important or important that brands and manufacturers provide detailed information such as what is in their food and how it is made.