When Selling Less Is More

With a growing awareness of additives, toxic on non, consumers are demanding transparency, simplicity and choice for the products they buy or consume.  This rising consumer awareness of the choices we make is disrupting all kinds of markets.

See Why Customers (and Celebrities) Love This Cosmetics Company

Non Toxic LipsticksWhen Beautycounter’s founder couldn’t find cosmetics without potentially toxic chemicals, she just created her own.  These kind of direct solutions to cleaner,  simpler  products and markets  can be seen in the many  local food movements popping up across the country.
One outcome from these disruptive movements is a greater sense of community.  Communities and markets are forming  around  making products that consumers want and trust.  This is where lots of future opportunity lies.

Mushroom Extract Stops Bad Breath, Body Odor At the Source


You’ve probably heard the saying, you are what you eat.  Well when it comes to body odor and bad breath, look no further than your diet. The good news is there’s another saying: your food is your medicine. When it comes to body odor and bad breath, they aren’t kidding.

Naturally Freshen Breath, Reduce Body Odor

Mushroom extract stops bad breath and body odor at the source, neutralizes

odor-causing intestinal substances


Woman With Bad Breath, Body OdorOdor Cleanse Breath and Body Caps from Yerba Prima naturally freshens breath as well as reduces body odor by neutralizing odor-causing substances at the source – in the intestines.

Unlike typical breath fresheners, Odor Cleanse does not merely mask bad breath. When taking one or two capsules as needed, with liquid after meals, along with regular oral hygiene Odor Cleanse can bring an end to bad breath and also prevent body odor

Strong odors can start when foods you eat like garlic, onions, or meat begin to break down in the body. That’s when odor-causing substances, such as ammonia, methyl mercaptan and hydrogen sulfide, are created in the intestines. When they are absorbed from the colon back into the bloodstream, they come out through the lungs as bad breath and through skin pores as body odor.

Instead of masking these odors, Odor Cleanse neutralizes the odors in the intestines with a special, patented, highly-white button mushrooms - agaricus bisporusconcentrated mushroom extract, Agaricus bisporus. Ten years of research have proven the effectiveness of the concentrated mushroom extract for reducing bad breath and body odor. Lab tests show the actual odor-causing chemicals are significantly reduced

Odor Cleanse can also reduce intestinal gas generation and improve intestinal health by detoxifying harmful compounds such as ammonia. It also helps to increase beneficial bacteria such as Bifidobacteria, reduce harmful bacteria such as Clostridia, and acts as a protective antioxidant in the digestive system

Odor Cleanse’s many active components – amino acids, phenols, flavonoids, trace minerals, polysaccharides, and quinones – all support good health. These active components in the concentrated mushroom extract help to protect the kidneys, liver, colon and body by reducing the levels of toxins, such as ammonia, in the colon and blood.

Odor Cleanse is available in a variety of health food and vitamin stores, and can be purchased online.


For more info, email yerba@yerbaprima.com; visit www.yerbaprima.com; or write to Yerba Prima Inc. at 740 Jefferson Ave., Ashland, OR 97520 USA.


How To Find Safe Cosmetics In A Toxic World

How many products did you put on your body today? Shampoos, deodorants, lotions, and soaps promise to make us feel shiny, fresh, soft and clean. But how clean are these products, really?

Here are 10 Big Ideas  you should know before you put on a cosmetic product by Stacy Malkan. Stacy  is co-founder of the Campaign for Safe Cosmetics and author of the award-winning book Not Just a Pretty Face: The Ugly Side of the Beauty IndustryShe is a leading advocate for safer products, healthy food and clean production.

Top 10 Big Ideas  Healthy Skin: Put Your Best Face Forward


Now that we have some perspective and a little  context, another resource is Don’t Go to the Cosmetics Counter Without Me: A unique guide to skin care and makeup products from today’s hottest brands. by Paula Begoun. Paula names names and rates brands in this encyclopedic tome. If you’ve ever bought a brand of cosmetic and wondered just how it stacks up in the world of branded products, this is for you.

It’s still a buyer beware world to navigate. Part of playing the “Is It Healthy?” Game is to be more informed. The more we are,  the savvier and happier a buyer we’ll be. That’s especially true when cosmetics talks turn ugly.

skewed image of woman fashion modelIf you’ve ever considered that maybe not all that’s glamorous is good for us, then see what happens when the imagine clothes for models.

Perhaps there’s something else going on when it comes to how the media treated women this year.

Here’s five minutes of what the media actually does to women. Pervasive media, impossible standards and photoshop are all that’s needed. It’s not wonder cosmetics is such big business.


Four Steps to “Winterizing” Your Skincare Routine

By Dr. Ahmed Abdullah

With the onset of winter comes a frenzy of activity intended to prepare us for optimal comfort and protection as the mercury dropps. We switch our wardrobe. We weatherize our homes. We even change our diet. But the modification that we too often forget to make is to our skincare routine. As our body’s covering, skin is in regular contact with the elements and is, thus, directly impacted by seasonal changes. The result? Dry skin, acne breakouts, and general discomfort can ensue. But with a few simple changes to your daily skincare regimen, you can be sure your skin will stay in optimal health throughout the winter and, as a result, looks its very best through the holiday season and beyond.

Step 1: Evaluate Your Product Inventory

Skin_coverI encourage my patients to assess their skincare product inventory at least twice a year – in spring and autumn, as these are the times of year when you should be switching out key products, like moisturizers. However, by looking at all the products in your cabinet you can ensure you’ll never use one that has expired or is harmful to your skin. As you look at each product, ask yourself the following questions. If you answer “yes” to any of them, the product needs to be replaced.

  • Has the product broken down in any manner? Does it smell different than it did when first purchased? Has the color or texture changed?
  • Does the product contain harsh ingredients like alcohol, scrubbing “granules,” or pumice?
  • If the product is open, have you had it for more than a year? Products with active ingredients start to lose their effectiveness around this time. However, products like cleansing lotions and toner can be kept for up to three years.

Step 2: Assess Your Skincare Regimen

The next step is to review how many skincare steps you implement each morning or evening. The optimal skincare routine involves just four steps – cleanse, exfoliate, moisturize, and protect with a sunscreen product. (Because sunscreen is often incorporated into day moisturizers, this regimen often requires only three steps. And despite what many believe, sunscreen really is a vital skincare step every day of the year.) If you’re doing more than this, you’re probably doing too much and that could turn your good intentions into negative results.

Of course, there are instances where additional products are necessary. If you have areas of hyperpigmentation, for example, a skin lightener may be used. Experience acne breakouts? You may want to add in a clarifying lotion. Many women like to use an eye cream, but this is only necessary for those with extreme skin dryness in this area or for those who want to give extra care to their eye area. Most facial moisturizers work just fine in the eye area.

Step 3: Utilize Products that Address Cold Weather Concerns

The changes in air temperature and humidity that accompany autumn and winter can lead to dull, dry skin that, in turn, creates inflammation that leads to a host of additional problems, such as breakouts. Therefore, it’s necessary for individuals who are particularly prone to dry skin to switch to a moisturizer that is rich in humectants to minimize water loss from the skin. The lightweight moisturizers of summer can be used during the day by those with oily skin, with heavier moisturizers only be used at night. Everyone else, however, should consider using a “night moisturizer” both night and day.

While exfoliation is essential year-round, it is particularly important during colder months when skin is drier. Exfoliating at least once per day prevents the build-up of dead skin cells and allows moisturizers to be more effective.

Step 4: Optimize Your Environment for Skin Comfort

Aloe_CoverLack of humidity in the air causes the skin’s surface to lose moisture quickly and in large amounts, resulting in dryness. Therefore, proper humidity levels should be maintained in the home through the use of a cool mist humidifier.

Additional tips include:

  • To prevent over-drying the skin, showers and hand washing should be limited in length and only a moderate water temperature should be used.
  • Our lips are more prone to moisture evaporation than the rest of our skin and, thus, tend to be among the first areas of skin to dry out. Therefore, lip balm should be used regularly.

Optimizing your skincare routine for winter doesn’t need to be an expensive endeavor, or a time consuming one, for that matter. In reality, to get the best results out of your skincare routine, it’s necessary to replace only a few products. Once you get into the habit of evaluating your skincare routine several times a year and making the necessary modifications, the reward is improved skin health and beauty. And that, my friends, should most certainly make it worth the effort.



About the Author:

Dr. Ahmed Abdullah is an internationally celebrated plastic/cosmetic surgeon and a recognized expert on the restorative and medicinal effects of aloe vera. In 1996, he applied his expertise in these areas to create Lexli®, which is today the premier line of professional, aloe-based skincare products that are sold to select aesthetic practices throughout the United States and Middle East. In 2012, Dr. Abdullah authored Simple Skincare, Beautiful Skin: A-Back-to-Basics Approach, his first book written for consumers, which breaks through the myths associated with skincare and empowers individuals by educating them about skin function, the skin’s basic needs, and the most beneficial skincare steps.

Can Herbal Products Provide Sun Protection?

Recent research supports the ability of some herbal agents, taken orally or applied topically, to prevent sunburn and limit the damage caused by excessive exposure to ultraviolet (UV) light. Natural products with proven and promising photoprotective properties are highlighted in an article in Alternative and Complementary Therapies, published by Mary Ann Liebert, Inc., publishers. The article is available free on the Alternative and Complementary Therapies website at http://www.liebertpub.com/act.

The article “Herbal Sunscreens and Ultraviolet Protectants” specifically identifies golden serpent fern (Phlebodium aureum or Polypodium leucatomos) and Asian ginseng (Panax ginseng) as herbal products that, when taken orally, may reduce the local and systemic negative effects of UV light exposure, including photoaging, increased risk of skin cancer, and harm done to immune system function. Sufficiently high oral doses or topical application of green tea (Camellia sinensis) may also offer photoprotection.

About the Journal
Alternative and Complementary Therapies is a bimonthly journal that publishes original articles, reviews, and commentaries evaluating alternative therapies and how they can be integrated into clinical practice. Topics include botanical medicine, vitamins and supplements, nutrition and diet, mind-body medicine, acupuncture and traditional Chinese medicine, ayurveda, indigenous medicine systems, homeopathy, naturopathy, yoga and meditation, manual therapies, energy medicine, and spirituality and health. Complete tables of content and a sample issue may be viewed on the Alternative and Complementary Therapies website at http://www.liebertpub.com/act.

About the Publisher
Mary Ann Liebert, Inc., publishers is a privately held, fully integrated media company known for establishing authoritative peer-reviewed journals in many promising areas of science and biomedical research, including The Journal of Alternative and Complementary Medicine, Medical Acupuncture, and Journal of Medicinal Food. Its biotechnology trade magazine, Genetic Engineering & Biotechnology News (GEN), was the first in its field and is today the industry’s most widely read publication worldwide. A complete list of the firm’s 70 journals, books, and newsmagazines is available on the Mary Ann Liebert, Inc. website at http://www.liebertpub.com.

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