Demand For Organic Food Driving Big Food Disruption
Go ahead. Ask your neighbors, co-workers or classmates if they buy organic. You’ll probably find out they do. Organic products can now be found in the kitchens of 82.3% of American households, according to new Nielsen findings released by the Organic Trade Association (OTA). In the first comprehensive look at organic purchases by households on a state-by-state level, this nationally representative Nielsen study of 100,000 households conducted in 2015 and 2016 reported that more households than ever bought organic food on a regular basis throughout 2016. The national average climbed 3.4% from 2015 to 82.3%.