File this in the “What I didn’t even know I didn’t know” category. Can’t say I’ve bought any more canned tomatoes after this. The bright side is I’m gonna be paying closer attention to the veggie patch. What do you pay attention to when it comes to the food you eat? Consumer choice builds or destroys markets.Let’s have a healthy market for the food we eat.
Read MoreNobody ever wants to think about cancer but this genius piece of marketing from a company in Poland used the simple act of buying ladies underwear like bras to grab shoppers attention. The main aim of the campaign was to show that a machine was the most important part in detecting cancer early and as such machines played a central role in this campaign. The creative behind this campaign is simple outstanding and it left people with an experience that they would never forget and also hopefully helped to save some lives.
Read More
